It started with a LinkedIn post.
Back in 2020, Anna Petersson at HighFive Innovationsarena discovered NordAxon as an exciting AI and machine learning supplier in southern Sweden. Shortly thereafter, NordAxon participated in HighFive’s public procurement process and was selected as one of its AI partners.
What followed was the start of a long-term collaboration focused on one shared mission: helping startups, entrepreneurs, and growth companies turn AI opportunities into practical, sustainable business solutions.
Through a five-year framework agreement, NordAxon has supported more than 40 startups and growth companies participating in HighFive’s innovation and business development programs.
Many startups and SMEs recognize the potential of AI but lack the specialized expertise needed to identify valuable use cases, validate ideas, and translate them into practical solutions.
As Halland’s innovation arena, HighFive helps companies navigate innovation, entrepreneurship, and sustainable growth through networks, coaching, incubation programs, and innovation processes. To strengthen that support, HighFive sought a partner that could provide deep AI expertise throughout the entire innovation journey.
Since 2020, NordAxon’s AI experts, engineers, and developers have worked closely with entrepreneurs and innovation teams to evaluate AI opportunities, assess feasibility, design solution concepts, and build early prototypes.
"Having experts who truly understand AI—and can explain the value and insights it can create—is incredibly important for us," says Anna Petersson, Innovation Manager at HighFive Innovationsarena.
The collaboration spans the full AI innovation lifecycle—from identifying business opportunities and evaluating use cases to defining technical roadmaps, selecting technologies, and developing proof-of-concepts.
Together, HighFive and NordAxon have explored AI applications across a wide range of industries, including manufacturing, healthcare, renewable energy, sales, marketplaces, business development, and industrial automation. The projects have covered everything from computer vision and predictive analytics to OCR, large language models, semantic search, and intelligent decision support.
The objective has always been the same: helping companies quickly validate ideas, reduce development risk, and understand where AI can create meaningful business value.
By combining strategic advisory with hands-on AI development, NordAxon helps startups and growth companies access expertise that is often difficult to obtain in early growth stages.
As a result, more than 40 companies have accelerated their innovation journeys, validated new AI-driven products and services, and gained greater confidence in their technology investments.
"NordAxon has provided expert consultants who help companies understand and utilize the potential of AI in the best possible way. That has created tremendous value in our deliveries," says Anna.
Beyond supporting individual companies, the collaboration also strengthens the broader innovation ecosystem in Halland by promoting human-centered AI, data-driven innovation, and sustainable business development.
Over the years, the relationship between HighFive and NordAxon has evolved into a trusted partnership built on expertise, responsiveness, and a shared commitment to helping companies succeed.
"NordAxon is easy and professional to work with. They have high competence, quickly understand the cases we work on together, and they are also a lot of fun to work with," says Anna.
What began with a LinkedIn connection in 2020 has grown into a collaboration that continues to help entrepreneurs and businesses transform AI curiosity into innovation, innovation into products, and products into sustainable growth.